About Us

Our Mission: To provide the most accurate and complete river data coupled to mapping and analysis tools available anywhere.

Our Goals:

  • Empower all concerned and interested parties, federal and state, public and private, with the necessary data that maximizes understanding of riverine environments and ensures optimal management of this most vital shared resource.
  • Enable river professionals, fisheries, and wildlife biologists to better understand, manage, and restore endangered species habitat.
  • Enable hydro-electric power generation facilities to optimize management of stream flows in order to meet the needs of all constituents, including power consumers, agricultural, transportation, and recreation interests, and wildlife habitat managers and biologists.

Let us introduce ourselves

Freshwater Map

Freshwater Map is the result of Dr. Mark Lorang’s 30-plus years of research in oceanography and limnology.   Dr. Lorang (link to CV) is a pre-eminent expert in the study of sediment transport and 3-D-dimensional flow analysis in aquatic environments.

The idea to start a company that takes analysis of aquatic environments into the big data era first germinated when discussing the limitations of current methods of defining, quantifying, and locating optimum habitat for endangered species as related to flow regulation.  Mark’s extensive experience measuring flow and depths in aquatic environments and how those metrics contribute to better understanding river ecosystems from habitat analysis to sediment transport issues brought a new perspective to a persistent challenge for managers of river users:  

How do we best manage public aquatic resources for all parties including wildlife managers, hydro-electric dam operators, agricultural, recreation, and transportation interests?

A little about our methods and technologies

How We Do It

Using the most sophisticated equipment available today together with customized software and a dedicated team of highly skilled river technicians, GIS specialists, and software programmers, Freshwater Map defines and maps aquatic environments by collecting millions of data points both above and below the water.  

Our highly detailed data sets are used to discover optimum amount and location of aquatic habitat.  Armed with this information, managers and users of this public resource are able to better coordinate their activities to more efficiently, effectively, and economically meet the needs of their respective constituencies.

Learn more about our team by clicking the button below.

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